Do all streams have the same value?
Do all Spotify streams have the same value? Discover where streams come from and what they mean for your growth.
Articles / Consulting
How to Build a Loyal Audience on Spotify
What to Do After Releasing a Single?
After releasing a single and feeling stuck? Here’s the solution to move forward and structure your music project
How to Launch Your Music Project : 5 Priorities From a Streaming Strategist
After 18 years as a streaming strategist and playlist curator, here are the 5 essential things I would do if I launched my music project.
Direct-to-Fan: Making a Living From Music Again
Streaming discovers you. Direct-to-fan sustains you. How independent artists are making a living from music again.
Spotify 2026: Why Save Rate Beats Your Stream Count
In 2026, Spotify weights saves over streams. Save rate, skip rate: what that changes for your strategy.
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